Sara Lenzi is a researcher and sound designer with fifteen years of experience in sound design for branding, with incursions in sound art. She is an international lecturer on sound design, co-founder of the sound communication platform sounDesign.info and founder of Lorelei Sound Strategies, the first sound branding boutique studio in Singapore, where she lived and worked between 2011 and 2017. Sara has a background in classical and electroacoustic music (Conservatorio di Bologna), a Master Degree in Philosophy of Science (University of Bologna) and she is currently defending her PhD in Data Sonification at the Politecnico di Milano, Faculty of Design, Density Design Lab. Her main research interest is the design of human-data experiences for a better relationship with Artificial Intelligence.